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Projects

Our Projects & Contracts

Marketing Contract
People Who Care Complete new logo creation, vehicle fleet branding & wrapping, communications audit, development of social media profile and channels, video production (direction/scrip writing & planning), strategic planning, events planning and management.
Marketing Support Services
Providing marketing support, contract negotiations and promotions to drive business to the business.
Management Contract
Strategically developed the business and the business model to grow by over 200% in the first 12 months. Created new branding, new promotional items, new contracts and set up new operational structure.
Event Management Support
Stage management and MC (talent provision) for over 10 years. Also have assisted in attracting PR as well as management of social media accounts for scottish community in regards this event and event support to City of Armadale Events team.
Website Development
Set up the website and developed all the branding creative for this new innovative business. Developed promotional banners, cards, flyers, booklets and promotional items for expos.
• Marketing Planning & Strategy• Operations Manuals & Procedures Development• Brand Alignment & Sponsorship Negotiations• Brand Identity (logo, brochure & website design)• Business Training Courses & Mentoring Staff Members• Commercial Production (TV & Radio)• Events, Launches & Promotion Management
Kind Gifts
Kind Gifts is another part of our business where we support charities, not for profits, P&C associations, and other community groups to fundraise and receive passive income. We take the hard work out of fundraising and do all the leg work so that your community group can focus on what you are good at! We know how hard it is to get parents to volunteer and set up stalls for special events. It's not that they don't want to, but we know that they are pressed for time. It is getting harder and harder to get volunteers for these kinds of fundraising drives. We send out order forms to your group for distribution where children can order Mother's Day, Fathers's Day, Christmas, and other events, so that they can order that special gift for their loved one and surprise you on that special day. Some of the funds are sent back to the community group to further your funding! Contact us at admin@adnilgroup.com.au if you are interested in learning more.
Facebook Management
Adnil Group can also manage your Facebook account! Some of the accounts we manage are - @Payitforwardperth @FriendsofScotlandinPerthWA @Costcompare @NannaTechnology @Sexualmatters @Kindgifts

Strategy & Planning

If you’re not exactly sure what marketing you should be doing, this is where we step in to help. Free yourself from marketing projects, event management, marketing research, brand strategy and managing your website. Let’s face it these are not your strengths and your time is better spend on running your business not getting bogged down in strategy planning and execution.
• We can provide you with qualified advice, new ideas and smart strategies to give you the edge over your competitors.• We strategise and develop a realistic, budgeted and executable plan.• We ensure that your marketing dollar is being spent in the right areas and in the right way.• We identify marketing opportunities, define your target market & provide guidance and direction to your marketing effort.• Effectively promote your products/services, We do this through looking at Product, Price, Place, Physical Evidence, Processes, People, Promotion & Public Relations.
Marketing Appraisal
The first in any consultation is to conduct a marketing appraisal of your business. The brief appraisal includes but is not limited to; Where is your business now, what has been done in the past, what resources do you currently have and are using in the market, where are the opportunities and areas for improvement. A marketing appraisal is an overview of what we could do to improve your business in the immediate future.
Strategy Planning
Strategic marketing and planning workshops are conducted after a marketing appraisal to start a more intensive and collaborative process. We identify how best to communicate to different market segments. Strategy that will engage your customers and make them eager to do business with you. We look at competitor profiling, industry/ market analysis, positioning, customer service, product/service evaluations, sales strategy processes and marketing strategy development.
Brand Building
Do you have a good proposition to market, unique selling point, promise delivery, good brand alignment and a call to action? If the answer is no, we can review your brand positioning and communications strategy and help you to implement your strategic marketing plan in such a way that will enable you to attract and engage with your customers. We establish a brand promise, how to deliver it to market, a focus on brand consistency, negotiate brand alignment agreements & more.

Branding & Promotion

Now lets put a plan into action! Alternatively you can come to us with a plan of what you want and we will make it happen. It’s that easy! Perhaps it’s building a website, coordinating an advertising campaign, or designing a new logo.
• Logo, brochure, packaging, graphic design and development link• Website design and web marketing development link• Search engine optimisation & online marketing link• Media planning, buying, commercial production (TV & Radio) link• Business management & marketing training & mentoring link to page 4• Public Relations, event & promotions management link
Graphic Design
An effective logo can clearly deliver your business message, helps you emotionally connect with your target market, motivates the consumer to purchase your product or utilise your services, validates and strengthens your business image and reputation and consolidates consumer loyalty. We will work with you to create an attractive visual identity that will efficiently reflect the personality and values of your business within the marketplace. Even if your existing logo just needs a refresh, we can also create a new branding strategy and logo so your visual identity is in line with the new objectives and strategies your business may have. We also deign brochures, magazines, banners and everything inbetween!
Website Design
Websites are a very important marketing tool and having an effective internet presence is an essential part of doing business these days. Our web development services include the design, construction and implementation of websites. We can manage the creation of your website from devising a site structure (flow), supplying the design concepts and writing succinct and persuasive website copy. We create professional websites that will demonstrate credibility and trustworthiness, be an effective promotional tool targeted directly at your customers, be easy to update or we’ll do it for you, provide well written information about your business, provide good stock photography and stand out amongst your competitors.
SEO
SEO is about building your business without you having to engage in active marketing activities. It is used to generate more new business enquiries or sales and direct as many people to your site as possible. The more hits you get the higher you get ranked! It is effectively as easy as straight forward as that. We make strategic technical and content changes to make the site more “attractive” to search engines such as Google. However, Google alter their algorithms and calculation of rankings constantly. SEO Improves rankings or listings in search engines, increases traffic to your site, increases exposure and improved brand awareness and recognition, increases sales due to increase leads and enquiries and improves market perception of your business.

Training & Consulting

We can even train your staff members, or yourself, to manage your marketing with ease. We can either work with you monthly to ensure items continue to be executed or we will develop a hand-over plan where we will teach you how to continue the program on your own. We know that marketing can be tough for growing businesses and that it’s not always a top priority. However, marketing is a critical part of every business because it is the key driver in making that cash register ring. You only need to look at how much money the world’s most successful brands spend on marketing every year to realise its importance.
Free up your time
Business owners often wear multiple hats, including that of a marketer. However, this often results in missed opportunities, poor communication with prospective customers, and wasted resources. We allow you to focus on what you do best while we focus on what we do best – that is, marketing your business. Work smarter not harder.
Get better return
Get a better return on your marketing spend. If you’d trust your bookkeeping to an accountant and your technology to an IT expert, why not trust a marketer to do your marketing? We are qualified and experienced and are there to help you maximise every dollar you spend on marketing. Stop wasting money on staff that play on face book all day and let us provide you with the right advice to make your marketing work harder for you.
Custom to you
All the books, seminars and podcasts in the world won’t help your marketing if you can’t correctly apply all the theory. With all of our years of practical experience, we can work with you to put the theory into practice. We’ll take the time to understand your business and develop customised solutions that suit your specific needs and we can keep it within your budget!
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